Professional Legal Firm
+180%
Monthly consultations
The Complete Legal Firm Story
Atty. Luis Osuna had a paradoxical problem: "We have 25 years of experience and impeccable reputation. But when someone searches for a lawyer on Google, they find firms that opened yesterday. Where are we?"
The Challenge
Excellent reputation but invisible in searches. Lawyers wasting time on unqualified consultations.
- ✕Invisible in local searches
- ✕Outdated website
- ✕Cold leads
- ✕Time wasted on bad fits
The Solution
RISE program focused on high-intent legal searches and prospect pre-qualification.
- Legal Digital Presence
- Search Campaigns
- AI Pre-qualification
- Appointment Automation
The Diagnosis: Experience Without Visibility
The firm had everything to succeed: experience, reputation, won cases. But their digital presence was almost nonexistent.
When we analyzed legal searches in Mexicali, we found a huge market: "divorce lawyer Mexicali" had 500+ monthly searches.
The firm didn't appear in any of these searches. All that demand went to competitors.
The Implementation: Positioning and Pre-qualification
Week 1: New SEO-optimized website with specific sections for each practice area.
Week 2: Hyper-targeted Google Ads campaigns with specific landing pages for each legal problem.
Week 3: Pre-qualification chatbot implementation. Only viable cases reached the lawyers.
The New Client Flow
Results came faster than expected. First week of Google Ads: 15 qualified consultations vs. previous 5-6/month.
Conversion rate from consultation to paying client rose from 25% to 65%.
In 3 months, the firm appeared on first page for "lawyer Mexicali" and related keywords.
Digital presence reinforced their offline reputation.
The Results
+180%
Monthly consultations
+65%
Client conversion
4.2x
ROI in 90 days
5h
Saved/day in screening
"Automation lets us focus on cases, not chasing leads."