Sevilla Mía Marina
+300%
Profiled leads
Success Case: Sevilla Mía Marina in Mazatlán, Sinaloa
Sevilla Mía Marina is a vertical residential development located in Marina Mazatlán, Sinaloa. Focused on premium home buyers and national investors, the project sought to accelerate inventory absorption through advanced digital strategies.
The Commercial Challenge
Sevilla Mía Marina is a vertical residential development located in Marina Mazatlán, focused on premium home buyers and national investors. The project sought to accelerate inventory absorption in a highly competitive real estate market.
- ✕High volume of unqualified leads
- ✕Elevated cost per lead
- ✕Manual follow-up without automation
- ✕No response outside business hours
- ✕Lack of real sales traceability
Strategy Implemented (ATENEA 3R Model)
Based on the ATENEA AI IMPULSA ecosystem, a comprehensive strategy was implemented combining RUSH and RISE for lead capture, automated profiling, and search intent capture.
- RUSH — Capture + Automated Profiling
- RISE — Google Intent Capture
- 24/7 Conversational AI
- CRM + Traceability
The Challenge: Unqualified Leads in a Competitive Market
In a competitive market like Mazatlán's real estate, the project faced a high volume of unqualified leads with an elevated cost per lead.
Follow-up was entirely manual, with no response outside business hours, meaning lost opportunities every night and weekend.
There was no real sales traceability. The objective was clear: increase prospect quality, reduce CPL, automate 24/7 attention, and measure sales directly attributable to each campaign.
The Implementation: RUSH + RISE with ATENEA 3R Model
With RUSH, Meta Ads were activated segmented by real estate investment, Marina Mazatlán, and national and binational buyers. The 24/7 chatbot performed intelligent profiling: estimated budget, payment method, decision timeline, and use (investment vs. housing). Appointments were automated with direct CRM integration and response in under 5 minutes.
With RISE, Google Ads campaigns were launched for "Apartments in Mazatlán", "Condos in Marina Mazatlán", and "Real estate investment in Mazatlán". The landing was optimized with Next.js architecture, clear CTAs, WhatsApp integration, and call and form tracking. Continuous CPC and CPA optimization was performed.
The combination of both programs created a complete ecosystem: active capture on social media + search intent capture, with automated profiling and sales traceability at every stage.
Results and Strategic Impact
The system increased truly interested and financially viable clients by 300%. Segmentation optimization and automation significantly reduced the cost per lead.
24/7 attention was achieved with zero missed opportunities: 0 unanswered leads, improved show rate, and faster contact speed. Sales are tracked directly from campaigns and CRM with real traceability and verifiable data.
Currently 65% of inventory is sold, with the project in its final commercialization phase and strategy focused on total closure.
The strategic impact was clear: higher quality generates higher closing rates, lower CAC, structured pipeline, controlled scalability, and data-driven decisions.
Measurable Results
+300%
Profiled leads
Reduced
Cost per lead
24/7
No missed opportunities
65%
Tower sold
"In real estate developments, the winner isn't who generates the most leads. It's who generates real buyers."